20 Marketing Tips for New Authors

The day your first book is published is incredibly exciting, but you now have to market and sell it…

“20 Marketing Tips for New Authors” is based on my own steep learning curve. The majority of these tips are FREE.

Begin with an E-Book

Consider having e-book format only for a few months. This will allow you to gather reviews which you can include on the inside cover of your print copies.

It is also well worth investing in a good book cover. It will pay dividends.

I launched “Watching the Daisies” on 14th November 2016 with Amazon Kindle, and enrolled in KDP Select for six months – to create free deals and Kindle countdowns.

On 12th April 2017, I launched my print copies on Amazon’s CreateSpace. When my six months had expired with KDP Select, I distributed “Watching the Daisies” to all the other major online bookstores via Ingram Spark.

I am able to buy my print copies direct from Ingram Spark for a very reasonable price and low postage.

It is worth researching all distribution routes. Smashwords is an e-book distributor and Draft2Digital will distribute both e-book and print copies.

Add a Link for Reviews

Invite your readers to write a review. You can create a direct link to your Amazon page at the end of your book, together with your social media links and e-mail address.

Readers are more likely to add a review if they can click on a link.

Author Profile

Remember to create an author profile page through Amazon Author Central. If you have a blog add a link, and your posts will automatically be included on your page.

Key Words and Categories

What words or descriptions would readers use to find your book on Amazon or other online stores?

Type in a series of descriptions, and check how many books are available within your search. Now select your key words carefully to ensure your book ranks as high as possible in your chosen categories.

I made the mistake of using single key words at the outset, but I have now amended these as follows:

  • Chronic fatigue syndrome and fibromyalgia
  • Inspirational memoirs
  • Self help and natural medicines
  • Diseases and physical ailments
  • Self help and fibromyalgia
  • Solo travel India
  • Self care for the self aware

I checked my listings on Amazon before this post went live. “Watching the Daisies” is listed sixteenth on Amazon UK under “CFS and fibromyalgia”, and ninth on Amazon US under “solo travel India”.

You can continue to tweak your key words and categories until you are happy with your results.


Do not expect readers to pay a high price if you are a new author.

It is worth having regular offers to attract new readers and reviews.

Experiment and find out your best price to promote maximum sales.

Book Launch

I decided against a formal physical book launch, but I did create a virtual launch party on my blog with Giveaways.

Talks and Workshops

Focus on your target market, and arrange talks and workshops for prospective customers.

“Watching the Daisies” is a self help book, full of tips on natural medicines, so I have taken a stand at a number of health and wellness days, and spoken to groups with fibromyalgia.

If you are an author you will be welcomed at community projects, writer’s groups, libraries, schools…


The media are always looking for interesting stories to dazzle their readers/listeners.

I created a simple press release with a brief synopsis of my book, and contacted local media before my book launch. This resulted in a full page spread in our county newspaper, a competition for readers, and further updates on my book.

I have also been interviewed on local radio.

Focus on your book’s unique qualities and promote accordingly.

Sally Cronin is offering a free pdf “Media Training for Authors” which you can download HERE

It is packed with LOTS of sound advice for promoting your book both locally and nationally.

Direct Sales

Research local book shops and other possible retail outlets. I have my book on the shelves of two local stores, and the shop in Donegal Airport. Keeping it local allows me to top up supplies regularly. Sales have been steady as word of mouth has grown.

I also talk to people about my book when I go shopping, in the hairdressers, among groups of friends…

I would recommend having a supply of books in the boot of your car – ready to sell.


A blog is an essential platform for authors.

I set up my blog in February 2016 – 9 months in advance of my book release. My blog friends have been a HUGE support, and a good number have now bought and reviewed my book.

Post regular updates on your publishing journey. You can share your editing experiences, your book cover reveal, launch party, giveaways, news of discounts, latest reviews…

Remember to create a dedicated book page which includes reviews and sales links, plus an e-mail address for any enquiries.

Book Link on Blog Posts

Many people will not see your landing page when they visit your blog.

Add a link to your book and social media at the end of each post.

This simple measure allows readers to check out your book details with one click.

Engage with your Audience

Keep up to date with other blogs, and give sincere positive feedback. The more you care and share, the more support you will get back in return.

Guest Posts

A number of bloggers offer guest posts or interviews for authors. You can create a book tour, and visit a number of other sites in the lead up to your book launch.

Although I did not create a blog tour, I have been a guest or written posts for Writing.ie  Sixty and Me, Sue Vincent and Sally Cronin.

Social Media

I began a Twitter platform soon after I began blogging, and my blog posts automatically go to my Twitter and Facebook feeds.

I found Rayne Hall’s book “Twitter for Writers” incredibly helpful for navigating this new platform.

I would highly recommend having a pinned tweet with a direct link to your book, plus a link to your blog in your Twitter profile.

Facebook is another excellent platform for new authors. You can create an author page with a pinned post linked to your book.

I belong to a number of Facebook Groups including:

  • The Literary Diva’s Library with links to other authors
  • The Irish Idependent Author’s collective 
  • We Love Memoirs with links to both authors and readers who enjoy memoirs.

Find your tribe, and you will be rewarded with friendship and support on your publishing journey.


Goodreads hosts a HUGE community of READERS.

If you decide to join, you will need to create an author profile, and add your blog link so your posts automatically go to your author page.

Goodreads also provide a platform for Giveaways, which help to get more eyes on your book and hopefully attract more reviews. You can check out who has your book on their “want to read” list or better still who has you on their “reading” list!

I am participating in the Goodread’s Reading Challenge and aim to read and review 50 books this year, which brings me to my next tip…

Read and Review Books

Reading other books aids your writing skills.

The majority of the books I have read and reviewed this past year have been written by Indie Authors. I have explored new genres, and learned such a lot on the journey.

If you read and review other authors books, you will attract more positive Karma which will attract more readers and reviews for your own book. 

Book Promotion Sites

There are a HUGE number of book promotion sites to explore, which can seem rather overwhelming to new authors.

Sally Cronin offers authors FREE promotion in her bookstore. Sally is a gifted writer and blogger, and her generosity is legendary.

Two Drops of Ink is an award winning blog devoted to “Writing Advice, Grammar, Poetry and Prose – The Literary Home for Collaborative Writing.”

They will consider submissions for their “Book Store” page.

Book Bub  allows you to submit your author profile for FREE. I submitted “Watching the Daisies” to this site when it attracted 25 reviews.


Christmas is a HUGE opportunity for authors to sell more books. I am out and about, meeting prospective readers at a number of local craft fairs. It is hard work but LOTS of FUN.

YOU are your best ADVERT, and word of mouth is ultimately one of the best ways to increase your readership.


Libraries are full of READERS.

To sell to libraries you will need to be accepted by library suppliers. There are a number of them around the globe.

Donegal’s main library buyer provided me with LOTS of sound advice. She also purchased a number of copies of my book once I had registered my book with Ireland’s main library supplier in Dublin.

Over the following months:

  • I investigated each county library online, and accessed a telephone number
  • I telephoned and learned the name and e-mail address of the librarian in charge of buying books
  • I forwarded an e-mail introducing myself as an author, including a brief synopsis of my book, ISBN, and suppliers.

“Watching the Daisies” is now on the shelves of a number of Irish libraries.

I have also made a good start contacting N. Ireland and Scottish libraries.

Enjoy the Journey

Marketing and selling takes TIME and ENERGY. You will need to pace yourself to avoid burnout.

When the time is right, you will be ready to write your next book!


You may also like:

12 Steps Up the Self Publishing Mountain

Celebrating One Year as a Self Published Author

Brigid P. Gallagher

Memoir: “Watching the Daisies – Life Lessons on the Importance of Slow” is available from Amazon  Kobo  Barnes and Noble  and all good online bookstores.

Book Trailer: https://youtu.be/r5GCjaetgZk

Twitter: @watchingthedai1

Facebook: https://facebook.com/watchingthedaisies/

Goodreads: https://goodreads.com/author/show/16119226.Brigid_P_Gallagher



















93 thoughts on “20 Marketing Tips for New Authors

  1. Brigid, wow! Your article is a fount of promotional wisdom and experience…as you can imagine this will be invaluable for me and I’m printing this out!! 😀😀 Whilst I’m very active with blogging and on twitter and will be using these resources to promote my book, I’d only vaguely considered the physical bookshops and a press release for local press! Thank you so much for your collating all the resources – an excellent article!! Lots to do!

    Liked by 2 people

    1. Thank you Annika. I think my top tip would be building relationships on your blog. The blogging community have been such a support. I can be shy at times and getting back out and talking to other people about my book was a challenge at first but now I love it. Best of luck. You are an awesome writer. 🌼🌼🌼

      Liked by 1 person

      1. Oh, Wow! ☺️ Thank you so much, Brigid…I’m terribly shy too and my school reports always said I was too quiet and should participate more in class!! I love blogging and talking through the written word! Here shyness is well hidden and I wouldn’t guess you are. hugs, my friend. xx ❤️

        Liked by 1 person

  2. What an excellent post, Brigid … brimful of excellent advice. I’m hopping on the link to the Twitter advice because it is fair to say that I simply don’t get it at the moment and I know I’m missing out. With two books in the pipeline for next year, I will be revisiting this post before too long. Previously I have published in France only which is a different park altogether. I found myself invited to speak at many libraries and bookshops which are much more part of the fabric here. I sold all the copies on both print runs of what was only intended to be a calling card book so I was happy but the new titles will be offered internationally. Thank you Brigid, you are a star ⭐️

    Liked by 2 people

    1. Goodness you have been busy. I look forward to reading those books. Twitter baffled me at first but it is great for creating networks with other authors. Rayne Hall clarified it for me but it took time, patience and perseverance. X 🌼🌼🌼

      Liked by 1 person

      1. I was on Facebook. I left it because Zuckerberg exposed his users to psychological abuse. Zuckerburg must demonstrate a commitment to a code of ethics that includes protecting his users
        from disinformation. I understand that this decision cuts out a crucial tool for the promotion of ones blog and content but
        it’s just who I am.

        Liked by 1 person

  3. Thanks so much Brigid. You’ve packed this with so many useful tips for budding authors and lots of light shone on some of the publishing mysteries. If I ever get around to finish my book this will be AMAZING! xx

    Liked by 2 people

    1. You are welcome Wendy. Although I went on a self publishibg workshop, had a one to one with an experienced author, read every tip going, there is nothing like learning on the job! Wishing you much inspiration to finish your book and many sales… xx 🌼

      Liked by 1 person

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