Book Bub – The Results of My First Test Ads
I procrastinated at length, over running my first BookBub ad campaign, largely due to my fear of both technology and change. However, I am glad I put my fears aside, as I have been pleasantly surprised by the results .
BookBub offer a number of helpful posts to get you started. Check out the following page:
They also offer assistance if you are having difficulties.
I asked, and they helped.
They suggest running test ads and:
- Running your test ads without any other book promotions during a set period of time,
- Starting with a low budget of perhaps $10 to $20
I followed their advice.
The great bonus with BookBub ads is that you can focus your ads by:
- Refining your audience by focusing on readers of similar authors,
- Refining your audience by book category.
I set my target audience as readers of Louise Hay, Sonia Choquette, Julia Cameron and Elizabeth Gilbert in my first test ad, plus book categories – General Non Fiction, Biographies and Memoirs and Advice and How To.
The ad was featured on 28 October for 24 hours with a budget of $20.
I had 3256 impressions for my $20, which equates to a cost of $6.14 per thousand.
The click through rate of 1.14% or 37 clicks led to a good percentage of those clicks converting to sales of both E-book and print copies.
Although I did not make a profit on that first ad, I have continued to test further ads over a longer period, and the results look promising.
Two Simultaneous Ads to Test Wording
I tested two ads simultaneously, to check the best wording:
In the test ads above, I chose:
- A different target audience of authors who have written books relating to fibromyalgia,
- A budget of $10 for each ad,
- A two week promotion period.
As expected, the “$0.99 button” invited more clicks, with a click through rate of 0.94%. The “buy now” button had a CTR of 0.80%.
However, these test ads produced a better rate of sales per click, compared to the first ad with a wider audience.
I shall continue to experiment with BookBub ads over the coming months.
Have you used BookBub to promote your book(s)?
Have you any insights or tips to share?
Brigid P. Gallagher is a retired natural medicines therapist, passionate organic gardener and author of “Watching the Daisies- Life lessons on the Importance of Slow,” a holistic memoir dedicated to the art of mindfulness and healing from a debilitating illness.
She lives in Donegal, Ireland – an area of outstanding natural beauty.
Categories: Self Publishing and Marketing